"You could be on a boat with a man your man could smell like....I'm on a horse."
This is one of my favorite all-time commercials. It embodies the complete sarcastic rhetoric behind socially accepted feminine ideals about men and makes fun of all those other bodywash commercials that use men's idealistic body appeal to sell their product. Note: it was much easier to make fun of idealized masculinity than idealized femininity in advertising, since women's sex appeal is used so much socially and is very entrenched. Think about that! (with the exception of Saturday Night Live, which also rocks..!)This is great social commentary!
However, yes Old Spice, you rock because of this. I know that's exactly what you wanted, but thank you for the commercial ; )
http://www.youtube.com/watch?v=0ZOm2YhOI4c&feature=player_embedded
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